Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe

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TextLanguage: English Publication details: New Jarsy: John Wiley and Sons Inc. 2003Description: x, 246p., app., notes, ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659 JAF (Browse shelf(Opens below))		Available		4477

Previous	No cover image available		No cover image available					Next
Previous	659 HOP Scientific advertising : the classic book on the fundaments of advertising	659 HOU Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors	659 INF Information service	659 JAF Casting for big ideas : a new manifesto for agency managers	659 JET Advertising	659 KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying	659 KRI Visualizing ideas from scribbles to stroryboards	Next

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