Market research matters : tools and techniques for aligning your business by Robert Duboff and Jim Spaeth

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TextLanguage: English Publication details: New York: John Wiley and Sons, Inc. 2000Description: vii, 312p., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 DUB (Browse shelf(Opens below))		Available		2977

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Previous	658.83 CUS Customer centric business model : an introduction	658.83 DEV Developing a market orientation	658.83 DIL Marketing research in a marketing environment	658.83 DUB Market research matters : tools and techniques for aligning your business	658.83 EAS Marketing research : concepts, practices, and cases	658.83 EDM The focus group research handbook	658.83 EEC High performance marketing : bringing method to the madness of marketing	Next

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