Branding in Asia : the creation, development and management of Asian brands for the global market by Paul Temporal

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TextLanguage: English Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 2000Description: xiii, 291p, app., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827095 TEM (Browse shelf(Opens below))	Available	12033
Books	KEIC	658.827095 TEM (Browse shelf(Opens below))	Available	5553
Books	KEIC	658.827095 TEM (Browse shelf(Opens below))	Available	5554

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Previous	658.8270926 MUD Mudra's leading brands case studies (with cd)	658.827095 BAL The brutal truth about asian branding : and how to break the vicious cycle	658.827095 BLA The 360 degree brand in Asia : creating more effective marketing communications	658.827095 TEM Branding in Asia : the creation, development and management of Asian brands for the global market	658.827095 TEM Branding in Asia : the creation, development and management of Asian brands for the global market	658.827095 TEM Branding in Asia : the creation, development and management of Asian brands for the global market	658.827095 TEM Branding in Asia : the creation, development and management of Asian brands for the global market	Next

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