Citizen brands : putting society at the heart of your business by Michael Willmott

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TextLanguage: English Publication details: Chichester: John Wiley and Sons, Ltd. 2001Description: xi, 260p., notes, ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 WIL (Browse shelf(Opens below))		Available		3849

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Previous	658.827 WHE The ad-free brand : secrets of building successful brands in a digital world	658.827 WHE Designing brand identity : A comprehensive guide to the world of brands and branding	658.827 WIL Media, gender, and identity : an introduction	658.827 WIL Citizen brands : putting society at the heart of your business	658.827 WIL Branded ? products and their personalities	658.827 WIL Branding and the newspaper consumer	658.827 WIN Winning the profit game : smarter price , smarter branding	Next

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