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Great print advertising : creative approaches, strategies, and tactics
Material type:
TextLanguage: English Publication details: New York: John Wiley and Sons, Inc. 1993Description: vi, 247p., ind. 26 cm x 18 cmISBN: - 0471557137
- 659.132 ANT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.132 ANT (Browse shelf(Opens below)) | Available | 1138 |
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| 659.132 ADV Advertising annual : 2002 | 659.132 ADV Advertising digital lab : print and electronic design | 659.132 ADV Advertising now print | 659.132 ANT Great print advertising : creative approaches, strategies, and tactics | 659.132 ART The art direction book | 659.132 BER The copywriter's toolkit : the complete guide to strategic advertising copy | 659.132 BOO Fundamentals of copy and layout |
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