Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe

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Material type: Text

TextLanguage: English Publication details: New Jersey: John Wiley and Sons, Inc. 2005Description: xix, 284, epil, ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 JAF (Browse shelf(Opens below))		Available		5709

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Previous	659.1 INS Inside collectt dickenson pearce	659.1 INT International advertising : realities and myths	659.1 INT International advertising : realities and myths	659.1 JAF Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising	659.1 JEF Advertising	659.1 JON When ads work : new proof that advertising triggers sales	659.1 JON When ads work : new proof that advertising triggers sales	Next

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