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What makes winning brands different : the hidden method behind the world's most successful brands by Andreas Buchholz and Wolfram Wordemann

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chichester: John Wiley and Sons, Ltd. 2000Description: xvi, 222p., bib., ind. 24 cm x 16 cmISBN:
  • 0471720259
Subject(s): DDC classification:
  • 658.827 BUC
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