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Romancing the customer : maximizing brand value through powerful relationship management by Paul Temporal and Martin Trott
Material type:
TextLanguage: English Publication details: Singapore: John Wiley and Sons Pte. Ltd. 2001Description: xii, 211p., ind. 24 cm x 16 cmISBN: - 0471846155
- 658.827 TEM
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 TEM (Browse shelf(Opens below)) | Available | 3637 |
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| 658.827 TAY Google : the surprising success of the search engine | 658.827 TEM Asia's star brands | 658.827 TEM Advanced brand management from vision to valuation | 658.827 TEM Romancing the customer : maximizing brand value through powerful relationship management | 658.827 TEM The branding of MTV : will internet kill the video star ? | 658.827 THE The Routledge companion to contemporary brand management | 658.827 TOL Brand assets |
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