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The psychology of advertising

By:

Fennis, Bob Michael

Contributor(s):

Stroebe, Wolfgang

Material type: Text

Text

TextPublication details: New York Routledge 2021Edition: 3rdDescription: xii, 466p., ref., glos., ind., 24 cm x 17 cmISBN:

9780367346393

Subject(s):

-- advertising -- psychological aspects -- consumers -- attitudes

DDC classification:

659.1019

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.1019, FEN (Browse shelf(Opens below))	Available	22159

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