Advertising outdoors : Watch this space!

By:

Bernstein, David

Material type: Text

TextPublication details: London, Phaidon: 1997.Description: 240p., ind., 29 cm X 26 cmISBN:

0714836354

Subject(s):

-- advertising, outdoor -- commercial art -- outdoor advertising

DDC classification:

659.1342

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1342 BER (Browse shelf(Opens below))		Available		22873

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Previous			No cover image available		No cover image available		No cover image available	Next
Previous	659.133 SUG Advertising secrets of the written word : the utimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs	659.133 THR Winning direct response advertising: from print through interactive media	659.133 WER We're not out to save the world just advertising	659.1342 BER Advertising outdoors : Watch this space!	659.1342 BUZ Buz : business + technology	659.1342 CLA The sign user's guide : a marketing aid	659.1342 GOT Gotcha! : The art of the billboard	Next

Content:

Art and advertising
Advertising develops
Poster rules
The creative challenge
The strengths of outdoor
Images and words
Brand and consumer
Beyond the billboard
The future

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