The belief economy: How to give a damn, stop selling, and create buy-in
Publication details: New York: Lioncrest Publishing, 2017.Description: 207p., 22 cm X 14 cmISBN:- 9781619618039
- 658.827
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 BAL (Browse shelf(Opens below)) | Available | 23645 |
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Recommended by: Abhiraj Bhore
Foreword By John Replogle
Introduction: A Brief History of the Future of Advertising.
1. A New Kind of Consumption and Why It Might Consume You.
2. Millennials and Gen Z: Maybe They Deserve a Trophy After All
3. Capitalism as a Force for Good, Proving Once and for All, Karl Marx Was a Schmuck
4. Why You Should Think of Your Brand as a Verb
5. Don't Check Your Humanity at the Door; You'll Need It at the Office...
6. You Don't Have to Live like a Saint to Save the World.
7. How to Become a Belief-Driven Brand by Doing Good
8. The Crime of the Century-ish: The Great Social Media Hoodwink
......
Conclusion: Do You Believe in the Belief Economy? It Believes in You...
Tools and Exercises
Step 1 (Culture): What's Wrong with the Current State of Things?
Step 2 (Customer): What Change Does the Customer Seek?
Step 3 (Company): What Do We Do that Can Make Things Better?
Sources
About the Author.
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