The rise of Asian Paints: Champaklal Choksey, a doyen of the Indian paints industry

By:

Gupta, Anupam

Publication details: Gurugram: Penguin Random House, 2024.Description: xx, 234p., app., 24 cm X 16 cmISBN:

9780670097982

Subject(s):

-- Asian Paints -- biography -- history -- businessmen India -- Choksey, Champaklal, 1916-1997 -- Paint industry and trade

DDC classification:

338.092

List(s) this item appears in: New Arrivals 21 Oct 2024

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	338.092 GUP (Browse shelf(Opens below))	Available	23610

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Previous	338.092 BHA Young turks : inspiring stories of tech entrepreneurs	338.092 GIR Vijay Mallya story	338.092 GOP How Harsh Mariwala 'groomed' Marico	338.092 GUP The rise of Asian Paints: Champaklal Choksey, a doyen of the Indian paints industry	338.092 IAC Iacocca an autobiography	338.092 KAW Wise guy : lessons from a life	338.092 MAR Harsh realities : the making of Marico / Harsh Mariwala and Ram Charan (as told to Archana Mariwala and Jeswant Nair).	Next

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Content:

Part 1: The Early Years Chapter 1: A Volatile Youth
Chapter 2: From Trading to Manufacturing
Part 2: Breaking All the Rules Chapter 3: Kitchen Relationships Chapter 4: The Rise of the Chemist Chapter 5: Geetanjali
Part 3: Racing Ahead Chapter 6: Managing Growth
Chapter 7: A Mainframe at Bhandup Chapter 8: The Internal Emergency
Part 4: Spreading Wings
Chapter 9: Expansions and Diversifications Chapter 10: Collaborations and Foreign Forays
Part 5: Leaving on a High
Chapter 11: Mastering the C in FMCG
Chapter 12: The Exit of the Chokseys

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