Marketing in the public sector : a roadmap for improved performance

By:

Kotler, Philip

Contributor(s):

Lee, Nancy

Publication details: Upper Saddle River, N.J, Wharton School Pub: 2007.Edition: 1stDescription: xv, 332 p. illus. 24 cm x 14 cmISBN:

9780131875159

Subject(s):

DDC classification:

352.7 KOT

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Item type	Current library	Copy number	Status
Books	KEIC	1	Ordered

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Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs
Chapter 2. Understanding the marketing mindset
Chapter 3. Developing and enhancing popular programs and services
Chapter 4. Setting motivating prices, incentives, and disincentives
Chapter 5. Optimizing distribution channels
Chapter 6. Creating and maintaining a desired brand identity
Chapter 7. Communicating effectively with key publics
Chapter 8. Improving customer service and satisfaction
Chapter 9. Influencing positive public behaviors: social marketing
Chapter 10. Forming strategic partnerships
Chapter 11. Gathering citizen data, input, and feedback
Chapter 12. Monitoring and evaluating performance
Chapter 13. Developing a compelling marketing plan.

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