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What's in a brand ? by John Philip Jones
Material type:
TextLanguage: English Publication details: New York: Lexington Books 1986Description: xx, 292p., ind. 24 cm x 16 cmISBN: - 0669111422
- 658.8348 JON
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8348 JON (Browse shelf(Opens below)) | Available | 11878 | ||
| Books | KEIC | 658.8348 JON (Browse shelf(Opens below)) | Available | 2196 | ||
| Books | KEIC | 658.8348 JON (Browse shelf(Opens below)) | Available | 784 |
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| 658.8348 GEN Gender issues and consumer behaviour | 658.8348 GUB Marketing to and through kids | 658.8348 HOL Was there a Pepsi generation before Pepsi discovered it? | 658.8348 JON What's in a brand ? | 658.8348 JON What's in a brand ? | 658.8348 JON What's in a brand ? | 658.8348 MAR Marketing in a multicultural world : ethnicity, nationalism, and cultural identity |
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