Cognitive and effective response to advertising

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TextPublication details: Lexington: Lexington Books 1989Description: ix, 414p., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1019 CAF (Browse shelf(Opens below))		Available		1835

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Previous	659.1014 YIL Handbook of research on narrative advertising	659.1019 ADV Advertising exposure, memory and choice	659.1019 ATT Attention, attitude, and affect in response to advertising	659.1019 CAF Cognitive and effective response to advertising	659.1019 DUP Advertised mind: Ground breaking insights into how our brains respond to advertising	659.1019 DUP Advertised mind: Ground breaking insights into how our brains respond to advertising	659.1019 EMO Emotions in advertising : theoretical and practical explorations	Next

1998-01-31

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