Strategic brand management : creating sustaining brand equity long term by Jean - Noel Kapferer

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Material type: Text

TextLanguage: English Publication details: London: Kogan Page Limited 1997Edition: 2nd edDescription: 443p., bib., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	11898
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	11899
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13431
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13432
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13433
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	1807

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Previous	658.827 KAN Branding pays : the five-step system to reinvent your personal brand	658.827 KAN Branding India : an incredible story	658.827 KAN Branding India : an incredible story	658.827 KAP Strategic brand management : creating sustaining brand equity long term	658.827 KAP Strategic brand management : creating sustaining brand equity long term	658.827 KAP Strategic brand management : creating sustaining brand equity long term	658.827 KAP Strategic brand management : creating sustaining brand equity long term	Next

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