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Media monoliths : how great media brands thrive and survive by Mark Tungate
Material type:
TextLanguage: English Publication details: New Delhi: Kogan Page India 2005Edition: 1st edDescription: ix, 261p, ref., ind. 24 cm x 15 cmISBN: - 0749444037
- 338.4730223 TUN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 338.4730223 TUN (Browse shelf(Opens below)) | Available | 5512 |
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| 338.4730223 PIC Media economics, concepts and issues | 338.4730223 PIC The economics and financing of media companies | 338.4730223 POL The political economies of media : the transformation of the global media industries | 338.4730223 TUN Media monoliths : how great media brands thrive and survive | 338.4735500954 BAR Strategic consequences of India's economic performance | 338.47380 SHA The long revolution : the birth and growth of India's IT industry | 338.473805 BHA The Maruti story : how a public sector company put India on wheels |
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