From idea to profit : how to market innovative products and services consultant editor by Adam Jolly

Material type: Text

TextLanguage: English Publication details: London: Kogan Page Limited 2005Description: viii, 167p., app., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 FRO (Browse shelf(Opens below))		Available		5937

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Previous	658.8 FOX How to become a rainmaker : the rules for getting and keeping customers and clients	658.8 FOX Perspectives on consumer choice from behavior to action, from action to agency	658.8 FRA Achieving brand loyalty in China through after sales services: with a particular focus on the influences of cultural determinants	658.8 FRO From idea to profit : how to market innovative products and services	658.8 GAN Pharmaceutical marketing streategies and practices	658.8 GIL The end of marketing : humanizing your brand in the age of social media and AI	658.8 GIL Strategic marketing planning	Next

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