Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald

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TextLanguage: English Publication details: Oxford: Butterworth-Heinemann 2000Edition: 2nd edDescription: xiii, 430p., ind. 23 cm x 15 cmISBN:

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List(s) this item appears in: Brands & Branding Books

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 DEC (Browse shelf(Opens below))	Available	2971

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