Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn

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TextLanguage: English Publication details: Oxford: Butterworth-Heinemann 2001Description: xxii, 320p., ind. 24 cm x 18 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8105 MCD (Browse shelf(Opens below))		Available		4826

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Previous	658.8102 NOV Selling through independent reps	658.8102 SHI Seven steps to sales force transformation: driving sustainable change in your organization	658.8102 ZOL Sales force design for strategic advantage	658.8105 MCD Key customers : how to manage them profitably	658.812 ABR The seven myths of customer management : how to be customer-driven without being customer-led	658.812 ART Artificial intelligence in customer service: The next frontier for personalized engagement	658.812 AZE Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing	Next

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