Marketing ROI: The path to campaign, customer, and corporate profitability

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TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003Description: xiv, 268p., notes, ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.1554 LEN (Browse shelf(Opens below))	Available	12025
Books	KEIC	658.1554 LEN (Browse shelf(Opens below))	Available	13620
Books	KEIC	658.1554 LEN (Browse shelf(Opens below))	Available	5450

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Previous	658.1552 WAL Operations strategy	658.1554 BOD Segmentation, revenue management, and pricing analytics	658.1554 LEN Marketing ROI: The path to campaign, customer, and corporate profitability	658.1554 LEN Marketing ROI: The path to campaign, customer, and corporate profitability	658.1554 LEN Marketing ROI: The path to campaign, customer, and corporate profitability	658.1554 MCT The value imperative : managing for superior shareholder returns	658.1554 REI The ultimate question : driving good profits and true growth	Next

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