Using qualitative research in advertising : strategies, techniques, and applications by Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E. Taylor

Material type: Text

TextLanguage: English Publication details: California: Sage Publications Ltd. 2002Description: xi, 138p., ref., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1072 USI (Browse shelf(Opens below))		Available		4099

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