Brand asset management : driving profitable growth through your brands by Scott M. Davis

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TextLanguage: English Series: The Jossey-Bass business and management seriesPublication details: San Francisco: Jossey-Bass Publication 2000Edition: 1st edDescription: xviii, 266p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 DAV (Browse shelf(Opens below))	Available	11939
Books	KEIC	658.827 DAV (Browse shelf(Opens below))	Available	3127

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Previous	658.827 CRA The real power of brands : making brands work for competitive advantage	658.827 CRA The ultimate book of business brands : insights from the worl's 50 greatest brands	658.827 DAL Brand war fare : 10 rules for building the killer brand	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Building the brand driven business : operationalize your brand to drive profitable growth	658.827 DAV Brand asset management : driving profitable growth through your brands	Next

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