Brand asset management : driving profitable growth through your brands by Scott M. Davis

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TextLanguage: English Series: The Jossey-Bass business and management seriesPublication details: San Francisco: Jossey-Bass Publication 2002Edition: 2nd edDescription: xvi, 263p., ind. 23 cm x 15 cmISBN:

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List(s) this item appears in: Brands & Branding Books

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 DAV (Browse shelf(Opens below))	Available	5555
Books	KEIC	658.827 DAV (Browse shelf(Opens below))	Available	5556

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