Marketing strategy : a decision focused approach by Orville C. Walker, John Mullins, Harper Boyd and Jean-Claude larreche

Material type: Text

TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd 2006Edition: 5th edDescription: xx, 346p., ind. 25 cm x 20 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.807 WAL (Browse shelf(Opens below))		Available		12686

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Previous	658.804 WOO Services marketing	658.807 JAI Marketing planning and strategy	658.807 LEA Learning guide : marketing strategy and planning	658.807 WAL Marketing strategy : a decision focused approach	658.80722 DIB The marketing casebook : cases and concepts	658.80722 DIB The marketing casebook : cases and concepts	658.80722 VAR Cases in marketing management	Next

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