The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein

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TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005Description: xiv, 289p., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 KEL (Browse shelf(Opens below))		Available		12065
Books	KEIC	658.827 KEL (Browse shelf(Opens below))		Available		6063

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Previous	658.827 KAP The new strategic brand management : creating and sustaining brand equity long term	658.827 KAP The new strategic brand management : creating and sustaining brand equity long term	658.827 KAP Brand switch : principles and strategies for brand success	658.827 KEL The breakaway brand : how great brands stand out	658.827 KEL The breakaway brand : how great brands stand out	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	Next

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