Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993Description: xii, 352p., app. 29 cm x 22 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.83 BEA (Browse shelf(Opens below))	Available	1534

Browsing KEIC shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.83 AGR Marketing research : how to strategically use and implement the latest research techniques for successful marketing	658.83 ARO Marketing research	658.83 BEA Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research	658.83 BEA Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research	658.83 BEL Qualitative consumer and marketing research	658.83 BER Marketing research	658.83 BER Marketing research	Next

There are no comments on this title.

to post a comment.