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Media management : a casebook approach by Ardyth Broadrick Sohn, Jan LeBlanc Wicks, Stephen Lacy and George Sylvie
Material type:
TextLanguage: English Publication details: New Jercy: Lawrence Erlbaum Associates, Inc. 1998Edition: 2nd edDescription: vii, 383p., ind., 23 cm x 15 cmISBN: - 080583026X
- 302.23068 MED
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 302.23068 MED (Browse shelf(Opens below)) | Available | 2633 |
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| 302.23068 LOW Managing media firms and industries : what's so special about media management? | 302.23068 MAN Managing media work | 302.23068 MED Media management : a casebook approach | 302.23068 MED Media management : a casebook approach | 302.23068 MED Media management : leveraging content for profitable growth | 302.23068 NIE Media management : a comparative analysis of European and American systems | 302.230684 ANA The content trap : a strategist's guide to digital change |
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