Marketing power plays : how the world's most ingenious marketers reach the top of their game by BusinessWeek

Material type: Text

TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007Description: ix, 178p. 22 cm x 14 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 MAR (Browse shelf(Opens below))		Available		6669

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Previous	658.8 MAN Management business in the 21st century : a handbook	658.8 MAN A manual for culturally - adapted social marketing : health and population	658.8 MAR Marketing : concepts and cases (with CD)	658.8 MAR Marketing power plays : how the world's most ingenious marketers reach the top of their game	658.8 MAR Markets and governments	658.8 MAR Marketing Asian places : attracting investment, industry, and tourism to cities, states and nations	658.8 MAR Future marketing : targeting seniors, Boomers, and Generation X and Y	Next

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