Communicating globally : an integrated marketing approach by Don E. Schultz and Philip J. Kitchen

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TextLanguage: English Publication details: Chicago: NTC Business Books 2000Description: 280p., app., bib., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.848 SCH (Browse shelf(Opens below))		Available		3386

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Previous	658.848 MOO Global marketing and advertising : understanding cultural paradoces	658.848 PAL International marketing	658.848 RAP Seven secrets of marketing in a multi-cultural world	658.848 SCH Communicating globally : an integrated marketing approach	658.848 SCH Global marketing strategy : an executive digest	658.848 SET Seminar on global competition : challenges, opportunities and strategies, Operations Research Group, India, Bombay, 19920703-19920704	658.848 SIT International business : chllenges and choices	Next

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