Developing, implementing and managing an effective marketing plan by Hal Goetsch

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TextLanguage: English Publication details: Illinois: NTC Business Books 1993Description: xv, 249p., ind. 24 cm x 19 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 GOE (Browse shelf(Opens below))		Available		933

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Previous	658.802 GAU Event marketing and management	658.802 GAU Event marketing management	658.802 GIL Strategic marketing planning	658.802 GOE Developing, implementing and managing an effective marketing plan	658.802 GOO Uprising : how to build a brand--and change the world--by sparking cultural movements	658.802 GOR Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever	658.802 GOV Marketing management : concepts, cases, challenges and trends	Next

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