Value-added public relations : the secret weapon of integrated marketing by Thomas L. Harris and foreword by Phillip Kotler

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TextLanguage: English Publication details: Illinois: NTC Business Books 1998Description: xiii., 315p., app., bib., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.2 HAR (Browse shelf(Opens below))		Available		1995

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Previous	659.2 GRE Creativity in public relations	659.2 GRI New strategies for reputation management : gaining control of issues, crises and corporate social responsibility	659.2 HAN Handbook of public relations	659.2 HAR Value-added public relations : the secret weapon of integrated marketing	659.2 HAY Manage your reputation : how to plan public relations to build and protect the organisation's most powerful asset	659.2 HEA Crisis management for managers and executives : business crises the definitive handbook to reduction, readiness, response and recovery	659.2 HEA Strategic issues managment : organizations and public policy challenges	Next

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