Classic failures in product marketing : marketing principles violations and how to avoid them by Donald W. Hendon

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TextLanguage: English Publication details: Lincolnwood: NTC Business Books 1996Description: ix, 205p., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 HEN (Browse shelf(Opens below))	Available	1394

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Previous	658.8 HEL The naked market : marketing methods for the 80s	658.8 HEL The naked Market : marketing methods for the 80s	658.8 HEL The supermarketers : marketing for success, rules of the marketers, the naked marketplace	658.8 HEN Classic failures in product marketing : marketing principles violations and how to avoid them	658.8 HIL Sixty trends in sixty minutes	658.8 HIL Industrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross	658.8 HOF Commitment-led marketing : the key to brand profit is in the customer's mind	Next

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