Advertising reach and frequency : maximizing advertising results through effective frequency by Colin McDonald

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TextLanguage: English Publication details: Lincolnwood: NTC Business Books 1995Edition: 2nd edDescription: xii, 157p., ind. 23 cm x 16 cmISBN:

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List(s) this item appears in: Advetising

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 MCD (Browse shelf(Opens below))		Available		1838

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Previous	659.1 MAR Shock marketing : advertising, influence, and family values	659.1 MAT Advertising management	659.1 MAT Advertising international : the privatisation of public space	659.1 MCD Advertising reach and frequency : maximizing advertising results through effective frequency	659.1 MCD Tracking advertising and monitoring brands	659.1 MEA When in doubt, be nice : lessons from a lifetime in business	659.1 MED Media and advertising management : new trends	Next

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