Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more by Al Eicoff

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TextLanguage: English Publication details: Lincolnwood: NTC Business Books 1995Description: viii, 233p., app., ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 EIC (Browse shelf(Opens below))		Available		1565

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Previous	658.827 DUT Brand management : Principles and Practices	658.827 DUT Brand management: Principles and practices	658.827 EDW Creating passions brands : getting to the heart of branding	658.827 EIC Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more	658.827 ELL The essential brand book over 100 techniques to increase brand value	658.827 FEL What is brand equity, anyway? : selected papers on brands and advertising	658.827 FIN Competing for choice: Developing winning brand strategies	Next

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