Strategies for implementing integrated marketing communications by Larry Percy

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TextLanguage: English Publication details: Illinois: NTC Business Books 1997Description: xi, 241p., ind. 23 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.84 PER (Browse shelf(Opens below))	Available	1619

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Previous	658.84 PAU Delivering on time	658.84 PAY Internet marketing for entrepreneurs : using web 2.0 strategies for success	658.84 PEP The one to one manager : real-world lessons in customer relationship management	658.84 PER Strategies for implementing integrated marketing communications	658.84 QUA The global market : developing a strategy to manage cross borders	658.84 QZI Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing	658.84 RAG Logistics and supply chain management : case and concepts	Next

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