Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A. Moore ; with a foreword by Regis McKenna

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TextLanguage: English Publication details: New York: Harper Business 1991Description: xv, 223p., ind. 20 cm x 13 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 MOO (Browse shelf(Opens below))	Available	7514

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Previous	658.8 MOE Party marketing : the easiest way to achieving success	658.8 MOH Marketing of high-technology products and innovations	658.8 MOL The future of marketing : practical strategies for marketers in the post-internet age	658.8 MOO Crossing the chasm : marketing and selling high-tech products to mainstream customers	658.8 MOO Tribal knowledge : business wisdom brewed from the grounds of starbucks corporate culture	658.8 MOO Different : escaping the competitive herd	658.8 MOO Global marketing and advertising : understanding cultural paradoxes	Next

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