Proceedings of the 2003 conference of the american academy of advertising
Material type:
- 0931030277
- advertising education
- attitudes
- children and adolescents
- consumer and customer characteristics
- consumer behaviour
- consumer response to online advertising
- corporate credibility
- creativity
- gender role and portrayals
- health related issues
- humor in advertising
- IMC
- interactivity on the web
- media issues
- research
- 659.1072 PRO
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Books | KEIC | 659.1072 PRO (Browse shelf(Opens below)) | Available | 4632 |
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2004-01-11
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