The future beyond brands lovemarks by Kevin Roberts foreword A. G. Lafley

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TextLanguage: English Publication details: New York: Power House Books 2004Description: 221p., ind. 25 cm x 20 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 ROB (Browse shelf(Opens below))	Available	5331

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Previous	658.827 RIJ Concepting : creating successful brands in a communication oriented era	658.827 RIV The making of a name : the inside story of the brands we buy	658.827 RIV The making of a name : the inside story of the brands we buy	658.827 ROB The future beyond brands lovemarks	658.827 ROB Beloved brands : playbook for how to build a brand your consumers will love	658.827 ROL Asian brand strategy : how Asia builds strong brands	658.827 ROL Asian brand strategy : how Asia builds strong brands	Next

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