Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell by Nancy F. Koehn

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TextLanguage: English Publication details: Boston: Harvard Business School Press 2001Description: 469p., notes, ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.421 KOE (Browse shelf(Opens below))		Available		5358

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Previous	658.421 HIS Entrepreneurship	658.421 HIS Entrepreneurship	658.421 KAU Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation	658.421 KOE Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell	658.421 LOW Enterprise:entrepreneurship and innovation : concepts, contexts and commercialization	658.421 MAN Entrepreneurial policies and strategies: The innovator's choice	658.421 MAN Entrepreneurship theory at the crossroads : paradigms and praxis	Next

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