Marketing Management : a strategic approach with a global orientation by Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche

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TextLanguage: English Publication details: New York: McGraw Hill 1998Edition: 3rd edDescription: xxii, 547p., app., ind. 25 cm x 20 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 BOY (Browse shelf(Opens below))		Available		2101

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Previous	658.8 BOO Contemporary marketing	658.8 BOR Gamification engage customers in your business	658.8 BOV Marketing	658.8 BOY Marketing Management : a strategic approach with a global orientation	658.8 BRA Cadbury's purple reign : the story behind chocolate's best loved brand	658.8 BRE The growth director's secret : why businesses struggle to grow - and what can you do to change it	658.8 BRI Hacking marketing : agile practices to make marketing smarter, faster and more innovative	Next

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