Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden

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TextLanguage: English Series: The Irwin/MGraw-Hill series in marketingPublication details: Boston: Irwin McGraw-Hill 1998Edition: 6th edDescription: xiii, 624p., app., ind. 25 cm x 20 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 CRA (Browse shelf(Opens below))		Available		3774

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Previous	658.802 CHA BrandsTM : a marketing game	658.802 CHA Inbound content	658.802 COP Marketing communications management : concepts and theories, cases and practices	658.802 CRA Strategic marketing management cases (With Floppy)	658.802 CRA Marketing management	658.802 CRO Cycles, trends and turning points : practical marketing and sales forecasting techniques	658.802 CZE Competitive marketing strategy	Next

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