Positioning strategy in retailing by Gray Davies and Janice Brooks

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TextLanguage: English Publication details: London: Paul Chapman Publishing 1989Description: xii, 228p., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.87 DAV (Browse shelf(Opens below))		Available		242

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Previous	658.87 COX Retailing : an introduction	658.87 COX Retailing : an introduction	658.87 DAR Retail's seismic shift : how to shift faster, respond better, and win customer loyalty	658.87 DAV Positioning strategy in retailing	658.87 DEH Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success	658.87 DIA Retailing in the twenty-first century	658.87 DIG Digital world and future of marketing	Next

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