Improving marketing effectiveness : the methods and tools that work best by Robert Shaw

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TextLanguage: English Publication details: London: Profit books Ltd. 2001Description: vii, 244, app., notes, glos. 22 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 SHA (Browse shelf(Opens below))		Available		5717

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Previous	658.8 SER Services marketing : integrating customer focus across the firm	658.8 SER Services marketing: Integrating customer focus across the firm	658.8 SHA Strategies into the 1990s : the masterplan guide to profitable sales and marketing development	658.8 SHA Improving marketing effectiveness : the methods and tools that work best	658.8 SHA Strtegic marketing : text and cases, the Indian perspective (with CD)	658.8 SHA Improving marketing effectiveness	658.8 SHA Applied case studies in marketing (With CD)	Next

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