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Global marketing management by Warren J. Keegan
Material type:
TextLanguage: English Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1995Edition: 5th edDescription: xix, 828p., ind. 23 cm x 18 cmISBN: - 8120309596
- advertising
- channel
- export import
- financial decisions
- foreign exchange
- global marketing
- information systems
- legal and regulatory environment
- marketing environment
- planning
- positioning
- pricing
- product decisions
- research
- segmentation
- social cultural environments
- sourcing decisions
- targeting
- value chain
- 658.848 KEE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.848 KEE (Browse shelf(Opens below)) | Available | 13573 | ||
| Books | KEIC | 658.848 KEE (Browse shelf(Opens below)) | Available | 998 |
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| 658.848 JEA Global marketing strategies | 658.848 JOS International marketing | 658.848 KEE Global marketing | 658.848 KEE Global marketing management | 658.848 KEE Global marketing management | 658.848 KEE Global marketing management | 658.848 KEE Global marketing management |
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