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Marketing management : analysis, planning, implementation and control by Philip Kotler

By: Material type: TextTextLanguage: English Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1997Edition: 9th edDescription: xxxvii, 789p., ind. 26 cm x 20 cmISBN:
  • 8120311787
Subject(s): DDC classification:
  • 658.802 KOT
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