Advertising management by Rajeev Batra, John G. Myers and David A. Aaker

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TextLanguage: English Publication details: New delhi: Prentice-Hall of India Pvt. ltd. 1997Edition: 5th edDescription: xiii, 754p., ind. 23 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.1 BAT (Browse shelf(Opens below))	Available	13236
Books	KEIC	659.1 BAT (Browse shelf(Opens below))	Available	1669
Books	KEIC	659.1 BAT (Browse shelf(Opens below))	Available	1670
Books	KEIC	659.1 BAT (Browse shelf(Opens below))	Available	1671
Books	KEIC	659.1 BAT (Browse shelf(Opens below))	Available	2172

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