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Case studies in marketing : the indian context by R. Srinivasan
Material type:
TextLanguage: English Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2000Description: xiv, 217p. 24 cm x 16 cmISBN: - 8120316789
- Ace Designers
- Bharat earth Movers Limited (BEML)
- Bharat HeavyElectricals Limited (BHEL)
- BPL Colour Television
- case
- Credit Card
- East West Air Lines
- Government Electric Factory Limited
- HMT
- Hotel Taj
- IDE
- Indian Garments
- KSTDC
- marketing
- Mysore Sales International Limited
- Oil Seeds
- RAMMS
- services marketing
- sterling holiday resorts
- Thomas Cook
- Wipro Infotech
- 658.800926 SRI
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.800926 SRI (Browse shelf(Opens below)) | Available | 11931 | |
| Books | KEIC | 658.800926 SRI (Browse shelf(Opens below)) | Available | 2969 |
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| 658.80092 ZAL Legends in marketing : planned social change and the diffusion of innovation, Vol. 1-5 | 658.800926 ROS Case in strategic marketing (CSM) | 658.800926 SRI Case studies in marketing : the indian context | 658.800926 SRI Case studies in marketing : the indian context | 658.800926 SRI Case studies in marketing : the Indian context | 658.800926 SRI Case studies in marketing : the Indian context | 658.800926 SRI Case studies in marketing : the Indian context |
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