Advertising media planning : a brand management approach by Larry D. Kelley and Donald W. Jugenheimer

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TextLanguage: English Publication details: New Delhi: Prentice Hall of India Private Limited 2004Description: vii, 144p., ind. 22 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.111 KEL (Browse shelf(Opens below))		Available		5682

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Previous	659.111 HOB The selection of advertising media	659.111 JIB JIB people meter system	659.111 JON Getting it right the first time : can we eliminate ineffective advertising before it is run ?	659.111 KEL Advertising media planning : a brand management approach	659.111 KEL Kellogg on advertising and media	659.111 KEL Kellogg on advertising and media	659.111 LAN Strategic media planning	Next

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