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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management

By: Material type: TextTextPublication details: New Delhi: Prentice Hall of India Privte Limited 1995Description: xxvi, 485p., ind. 24 cm x 16 cmISBN:
  • 812032935X
Subject(s): DDC classification:
  • 658.20 UND
List(s) this item appears in: Marketing books List
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